An onboarding flow that teaches by doing. It never says "click here" — the interface makes the next step obvious instead.
Role
Product design + prototyping
Year
2023
Stack
React · Framer Motion · Amplitude
The old onboarding was a five-step coach-mark tour. Users dismissed it and then could not find the one feature the whole product depended on.
Replaced the tour with a real task using the real interface, seeded with sample data so nothing could go wrong.
Used motion to direct attention to the next affordance rather than annotating it with a tooltip.
Made every step skippable and resumable, because a tour you cannot leave is a hostage situation.
Users finish onboarding having already done the core task once. Activation moved from a tutorial metric to a real one.